Facebook is currently one of the most popular social media platforms in the world. And it has over 2.5 billion users a month. This means that regardless of how big your business is – the chance of reaching your target audience through Facebook is excellent. So, where can you start in order to achieve that goal?
First and foremost, you need to create a Facebook Business Page. It is a free tool that makes it easy for a potential customer to find your brand, communicate, and ultimately make a purchase. The whole setup process takes time and effort, but it is all worth it. Plus, here you have a step-by-step guide that will surely help you create, manage, and develop your Facebook page.
Steps To Create A Facebook Business Page
Step 1: Fill Out the Basic Info about Your Business
First, you need to log on to Facebook with your personal account. Don’t worry; your personal info won’t be visible on your business page. Once you are in, click on the drop-down menu on the top-right corner. Next, click on “Create Page”, look for the “Business or Brand” option and click on the “Get Started” button.
Second, you need to fill out a few information fields about your business. These include the name of the Page, categories, address, and phone number. Don’t forget; you can always come back to these and change them if needed.
Step 2: Choose a Profile and Cover Photo
Even if you don’t pay attention to this part at first, Facebook will remind and prompt you to do it. The profile photo is usually 170×170 pixels, and it is the icon that will appear once you comment on someone’s post or when you post something on the News Feed.
The ideal photo here would be your company’s logo so that all potential customers can easily recognize your brand.
The Cover photo is the one on the top of your Page. You can use this space to upload visual details that can promote your brand by drawing additional attention, or it can even elicit emotion from potential customers.
Since this part can significantly impact the visitors’ impression – quite often, managers decide to hire designers that will create something unique and adequate. Another option is to design your social media logo yourself. You know your brand best, so go wild.
After you complete both of these steps, you have got yourself a brand new Facebook page. It is a start, at least.
Step 3: Fill Out the Rest of the Information
You have already been through the basics, and now you need to provide more details to your potential customers. Facebook has tools that will show you a couple of tips on how to complete the entire setup. You don’t have to go through those. Simply click on “Settings”, then “Page Info” and you will be able to fill out everything on your own. Here is what that includes.
- Description – here, you are supposed to inform visitors what your Page (or brand) is all about. You can use up to 155 characters. So, keep it short but informative.
- Categories – the categories you choose will help visitors find your Page quickly. Facebook allows three categories per Page. So, select the ones that fit your business best so that you can attract visitors that are genuinely interested in your brand.
- Contact Information – no need for a detailed explanation here. Add your business phone number, email address, website, and other contact information you may have.
- Hours – here, you need to clearly state the hours you are open and available for customers.
- More – here, you can add whatever you think visitors need to know about your brand or the products and services you provide. Or you can go another way and write the price range. It is up to you how much you reveal.
Every detail you decided to fill out will be seen on the About tab. It is neatly organized for visitors to read. If you want to change or add new information, you can always choose the Edit option and go for it.
Besides the information mentioned above, a smart thing to do is create a unique username for your Business Page. This will ease the search for your brand, and it will generate a unique URL that you can share either on other social media or with people.
And finally, add a button. This is also known as a CTA button (call-to-action). It is located below the cover photo, and it is a simple way for visitors to take action. You can choose that action – it can be to send a direct message, or maybe learn more details about your business.
Step 4: Customize
Even though you have already provided quite a lot of information, Facebook gives you the opportunity to customize the Page even more. You can find this tool in Settings by clicking on the “Templates and Tabs” option. Here you can customize the look of your business page. As for the Tabs part – you can decide which tabs you want to be seen on the Page for visitors to be able to click and read more.
From the choices Facebook provides, you can pick tabs such as shopping, business, venues, services, reviews, photos, videos, events, and so on. You can choose which are appropriate for your brand, and you can also rearrange them as you see fit.
Step 5: Start Posting
Your first post will probably be the most difficult one. It is natural since it is somewhat like a first impression. However important, it would be best if you didn’t stress about it. You can start by posting a link, photo, or milestone and wait for reactions.
And there you have it. Your final product – a Facebook Business Page! Congrats!
How to Get Your First Fans
It may seem like a good idea to share your Page as fast as you can with all your Facebook friends. Don’t hurry the process. Instead, wait until you complete all the information you want your visitors to see and until you have at least three to five posts that are engaging and informative at the same time. You want visitors to be able to stay and get to know your brand a bit more, not just skim and leave the Page.
If you have a Facebook Group for your brand (if you don’t, it is a smart idea to create one), you should link them both. This is a smart campaign strategy that will undoubtedly demonstrate lead velocity. This means more qualified leads, increased revenue, and all kinds of improvements. More people will see the Page and group, more clicks, more potential buyers—a smart move for every business.
After you publish a few posts and you link your Page with a Facebook group, you are all ready to start sharing.
- Facebook Friends – start by inviting all your Facebook friends. You can automatically invite everyone, or you can choose those you know will be interested. After you click “Invite,” your friends will get a notification that reminds them to check out your Facebook Page.
- Coworkers – another way to promote your business page is to share it with your coworkers. You can ask them to like the Page and even further promote it to their list of Facebook friends. The number of people that will get invited starts to increase.
- Use Your Website – every visitor on your website should be aware that you also have a Facebook Page where they can get all kinds of information about your brand. Facebook thinks about that too. They offer widgets and buttons that can help you navigate this situation. You can add a button on your website, which will lead the visitor right where you want them.
- Use Your Email Signature – this is yet another way to promote your Page. Add the link to your email signature, and every time you send an email, you will notify the receiver about your Page. This is called a call-to-action link.
How Can You Know Which Posts Worked and Which Haven’t
Once you start posting, you will be curious to know which post got the message across and which was not that successful. This is useful information that will help you and your team know how to act and what to post next. Facebook comes with an Insights Tab that will show you statistics like Page Likes, Engagement ratings, and Reach. This information comes on a weekly basis and also offers a comparison option with last week’s numbers.
Facebook works all the time in order to provide the best insights for you and your team. Since this is such an important part, they continuously come up with new ideas. One of their latest inventions is the “Pages to Watch” option. Here you can choose other Pages you want to monitor so that you can follow the competitors.
And lastly, you need to check out the area of Facebook which tells you when your fans are online. This can provide insights as to when would be the best time to post so that you reach more people. Choose “Posts” from the Insights menu, and there you can see statistics when your audience is mostly online during a day or in a week.
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