You can pronounce λιβαισ as Levi’s. It is the world’s most famous American clothing brand. Its turnover is more than six billion dollars. This company is credited with making blue jeans for the first time in the world. The full name of the company is Levi Strauss & Co. which is called Levis. The founder of the company, Levi Strauss, was a resident of Germany who established it in San Francisco, California in 1853.
Levis, owner of Levis Company, was born on 26 February 1829 in Germany. In 1847, he traveled with his mother to America, where his brothers already lived. Levi’s brother had a well-established business in New York City. Levi first helped his brother in his business and then started his own business.
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